SNOFT
This document will help you identify the goals of your website.
Answer the questions in a clear, concise manner, add notes or comments wherever you would like. Skip any questions that don’t pertain to your project. This document and information should be emailed back to Proposal Requests at rfp@snoft.com to obtain a quote.

About You
Your name, title, phone number and email address:
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Business or organization name, location, and URL:
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Briefly describe your organization.
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Describe the concept, product, or service this site is intended to provide or promote. 
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List two or three primary competitive sites and include their web addresses. Comment on the strengths and weaknesses you see in your competitors’ sites.
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List the URLs of any sites you like the look of. What specifically do you like about these sites?
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If you’re working within a time frame, or have been given a mandatory launch date, list it here.
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What is your budget for this project.
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Goals
What are your primary online business objectives for the website? What are your secondary objectives? (e.g. increased sales, marketing/branding awareness, and fewer customer calls.)
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What is the main business problem you hope to solve with the website? How will you measure the success of the solution?
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What existing strategy (both on- and offline) is in place to meet the new business objectives?
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Logo
Do you need a logo created?  Otherwise attach your logo.
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What specifically do you want to communicate with your logo? What kind of emotional response should the customer feel?
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Attach logos you like and explain what it is about them you like.
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What colors and imagery convey the personality and tone of your company and services?
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What should the logo tagline convey?
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Your Audience
Describe a typical user of your current business. How often is the user at your business, what does he/she generally buy at your business? How old is the user and what do they do for a living? (Use as much detail as possible in profiling your customer.)
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What is the primary action you wish the user to take when visiting (buy merchandise, register for a membership, search for information)?
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What are the key reasons why the target user will choose your company’s products and/or services (cost, service, value)?
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How many people (as far as you can tell) do you expect to access your site on a daily, weekly, or monthly basis?
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Perception
Describe the feelings you wish your site to evoke. (e.g. warm, friendly, excited, intelligent, reliable, and trustworthy).
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Using adjectives and short phrases, describe your site’s desired look and feel. (e.g. edgy, classic, up-to-date, crisp, modern, traditional etc).
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Use a few adjectives to describe how the user should perceive the new site. (Examples include prestigious, friendly, fun, innovative, and cutting edge.)
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How is your company currently perceived offline? Do you want to carry the same kind of message through your website?
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Content
Does your site plan include community features, such as a user discussion forum? If so, do you have the appropriate personnel to manage such a forum on a daily basis? 
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Will this project include an e-commerce component such as an online store?
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Have you already created the site’s content? If not, how soon do you anticipate having it ready?
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Have you planned your site’s structure? If so please provide details.  If not, are you seeking our help in this area?
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Approximately how many pages will your site have?
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Describe visual elements or content that should be utilized from your current marketing materials (logo, color scheme, navigation, naming conventions, and so on).
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Technology
Describe your technological requirements, if any. 
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What is your target platform and browser (if you know)?
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To deliver the best experience to the most users and maximize usability we use modern standards-based methods to write our websites.  Do you require additional content accessibility to persons with disabilities?
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Are there specific technologies (Flash, Java Script, Java, Real Audio, Streaming audio/video) that you would like to use in the site? If so, how will they enhance the user experience? Please describe in detail.
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Will you have database functionality (dynamic content generation, search capabilities, personalization/login)? Do you already have a database in place? Please describe, including specific information regarding existing programs and software.
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Will you have a need for secured transactions (e-commerce)? Do you have an online payment provider and merchant account set up? Please describe.
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Will you require other specific programming needs (such as personalization or search capability)? Please describe in detail.
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Marketing & Maintenance
How will most people find out about your new website (search engine, print advertising, PR, marketing material)?
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Briefly, what are your short-term marketing plans (specifically, for the site launch and the 12 months following launch)?
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Do you have an existing or planned marketing strategy in mind to promote the new site? If so, please describe.
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Do you intend to keep the site updated? If so, how often? Who is responsible for updating and providing content?
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